Complimentary shipping on orders over 1,000,000 ₫
Complimentary shipping on orders over 1,000,000 ₫
From a passion for Japanese health culture to bringing authentic wellness and beauty to Vietnam.
HBH Life was founded in 2026 in Ho Chi Minh City, Vietnam, by a group of young professionals passionate about Japanese health culture. During business trips and travels to Tokyo and Osaka, we discovered that the Japanese have a daily habit of taking collagen, vitamins and supplements as an essential part of life — a practice that contributes significantly to their longevity and radiant skin.
From the first collagen tablets brought back from Japan for family and friends, we received overwhelmingly positive feedback. That was the moment the idea of building a platform for authentic, internationally certified supplements and beauty products was born — HBH Life came to life.
HBH Life's mission is to bring Vietnamese consumers authentic, internationally certified supplements, nutrition and beauty products. We are committed to importing and distributing only products from brands with FDA, GMP or ISO certification — no exceptions.
Our core values revolve around three letters — H, B, H: Health, Beauty and Happiness. We believe that when health is properly nurtured from within, beauty radiates outward, and happiness naturally follows.
From our first Japanese collagen and vitamin products, HBH Life quickly expanded its portfolio to include trusted brands from Korea, the USA and Australia. Today, we distribute over 50 brands with hundreds of products ranging from omega-3, probiotics and multivitamins to serums, sunscreens and premium face masks.
The HBH Life website supports 4 languages (Vietnamese, English, Japanese and Korean) to serve the international community living in Vietnam and global customers. We ship nationwide and are actively preparing to expand into other Southeast Asian markets.
“Our vision is to become Southeast Asia's leading health & beauty platform — where everyone can access international-quality products at fair prices.”
