Privacy Policy

HBH Life is committed to protecting your personal information. This policy explains how we collect, use and safeguard your data.

1. Our Commitment to Privacy

HBH Life Co., Ltd. (hereinafter referred to as "HBH Life" or "We") is committed to respecting and protecting customer privacy. We comply with the Cybersecurity Law 2018, Decree 13/2023/ND-CP on personal data protection and current Vietnamese regulations regarding the collection, processing and storage of personal information. This Privacy Policy applies to all personal data you provide when using hbhlife.com, our mobile application, or when contacting us directly.

2. Information We Collect

We collect the following types of personal information when you register an account, place an order, or contact us:

Full name
Email address
Phone number
Shipping and billing address
Purchase history and browsing behaviour on hbhlife.com
Device information (browser type, operating system, IP address) collected automatically when you access the Website

3. How We Use Your Information

HBH Life uses your personal information for the following purposes:

Order processing and delivery: confirming orders, communicating delivery status, issuing invoices and processing payments.
Customer support: answering enquiries, assisting with returns, receiving feedback and handling complaints.
Personalisation: recommending products based on your purchase history and preferences.
Marketing and communications: sending promotional offers, newsletters and new product announcements — only with your consent. You may unsubscribe at any time.
Service improvement: analysing aggregated data (non-personally identifiable) to enhance Website quality, products and services.

4. Data Protection

HBH Life implements rigorous security measures to protect your personal information: (a) 256-bit SSL encryption for all data transmitted between your browser and our servers; (b) Continuously updated firewall and intrusion prevention systems; (c) Only authorised staff have access to customer data, and must comply with internal confidentiality agreements; (d) We do not sell, exchange or share your personal information with third parties, except: shipping partners (GHN, GHTK) for delivery, payment gateway (VNPAY) for transaction processing, and government authorities when required by law.

5. Cookies

The Website uses cookies and similar technologies to improve your browsing experience, remember personal preferences (language, currency), maintain login sessions and analyse traffic. You can manage cookie settings through your browser. For more details, please see our separate Cookie Policy.

6. Your Rights

Under Vietnamese law, you have the following rights regarding your personal data:

Right of access: request HBH Life to provide a copy of the personal data we hold about you.
Right to rectification: request updates or corrections to inaccurate or outdated personal information.
Right to deletion: request deletion of personal data when it is no longer necessary for the original collection purpose, except where we have a legal obligation to retain it.
Right to withdraw consent: unsubscribe from marketing emails or withdraw consent for data processing at any time by contacting us.

7. Data Retention

HBH Life retains your personal information for as long as necessary to fulfil the purposes stated in Section 3, or as required by law. Specifically: transaction data is retained for a minimum of 10 years in accordance with accounting regulations; account data is retained until you request account deletion; marketing data is retained until you unsubscribe. After the retention period, data will be securely deleted or anonymised.

8. Changes to This Policy

HBH Life reserves the right to update this Privacy Policy from time to time to reflect changes in our business operations or legal requirements. Any significant changes will be communicated via email to the address you registered and/or displayed as a prominent notice on the Website. The latest version of the Privacy Policy is always available on this page. Last updated: 15 April 2026.

9. Data Protection Contact

If you have any questions, requests or complaints regarding the processing of your personal data, please contact the HBH Life Data Protection team:

Email: privacy@hbhlife.com
Phone: +84 28 0000 0000
Address: HBH Life Co., Ltd., Ho Chi Minh City, Vietnam